Loving Yourself: The Value of Luxury Underwear

Too often it’s really easy to compare our bodies to someone else’s—to flip through the pages of a magazine or watch our favorite TV shows and think, if only I had her confidence, or her legs, or her arms. It’s certainly not a bad thing to aspire to improve a few things about ourselves (like, to eat healthier, for example), but it’s so important to be appreciative of what you already have. The skin you’re in. The body you were born with.

Easier said than done, right? Well, sort of. The way you treat your body through fitness, food, clothing, and so forth can help internalize all those “you are beautiful just the way you are” quotes you see on Pinterest. And that’s part of the reason we’re in the business of luxury underwear. Because as silly as it sounds, when you honor your body with underwear that’s comfortable, fitting, made well, and beautiful, you’re telling yourself you’re worth it.

Here, 3 reasons to love luxury underwear:

1. Because it’s exactly that, underwear, not outerwear. When we asked Jené Luciani, fashion editor for HerLife magazine and author of The Bra Book, 2nd edition; Get It! A Beauty, Style & Wellness Guide to Getting Your "It" Together, what she thinks on this matter, she summed it up perfectly: “Women should definitely invest in the articles of clothing closest to their skin—fabrics are better, construction is better. Who wants scratchy materials against your most sensitive parts?” Luxury underwear is typically synonymous with silk or natural fibers that feel like silk, and there’s nothing more comfortable or softer for your most private of parts.

1. Because luxury underwear fits better and thus looks better (even from the outside). “Most people don’t realize but the underwear you choose for your outfit is hugely important,” says Catherine Bachelier Smith from CBS Lifestylist company in San Diego. “Even if you are a rockstar fashionista, you are going to downgrade your look instantly if you are poking, prodding and adjusting your underwear,” she told us. Makes sense! And one thing our own CEO, Lisa Mullan, always says, is that when you look put together on the outside, you’ll feel put together on the inside.

1. Because it means doing something for yourself. One of the most important moments in a woman’s life is when she realizes that the only person she has to answer to for her confidence is herself. Few things in life are more intimate than underwear—which makes it the perfect avenue for taking initiative to love yourself. Underwear gives a woman a chance to stand in front of a mirror and say, “Hell yeah. I am beautiful” without a show or the intent to impress anyone. Women have been told for years to wear luxury underwear to please someone else. Now women understand the value of wearing luxury underwear to please themselves.

And one more thing: knowing you’ve got something special on underneath can be an instant pick-me-up; a spicy little secret with yourself. When you know you’ve got a rough day ahead, throwing on your favorite lacy pair of undies, striking a pose in the mirror, and going about your day can help—just that special knowledge of knowing that you look damn good (almost) naked.

That said, how about you kick off your luxury underwear collection with a bright silk pair that says “Madame President” on the front? Go, girl—your body, your mind, your soul, they all deserve something luxurious.